什麼是廣播功能
廣播功能是 WhatsApp API 中用戶較常使用的功能,但同時用戶需要嚴謹遵守 Facebook 的使用守則,否則號碼可能會被降級甚至停用。
訊息上限 Message Limit
詳情請參閱官方指引:https://developers.facebook.com/docs/whatsapp/api/rate-limits/
每個 WhatsApp 官方帳號,都會預設廣播訊息上限為每日 1,000 條;但如果在第一周的累積發送量超過 2,000條,則會自動升級,可以在下周發送 10,000 條廣播訊息。簡單而言,用量愈多,等級愈高,便能增加每日廣播訊息的發送上限。總共分為4個等級:
Tier 1: 24小時內發送1,000 位contact
Tier 2: 24小時內發送10,000 位contact
Tier 3: 24小時內發送100,000位contact
Tier 4: 24小時內發送無限位contact
品質評級 Quality Rating
Facebook 會檢視每個號碼的發出的訊息、與用戶的對話是否有不尋常的活動發生,確保官方帳號不會被商家濫用或對客戶造成滋擾行為。例子如該號碼被不少用戶檢舉、封鎖、投訴等,該號碼便很可能會被 Facebook 降級甚至停用。
如果你希望查詢你的號碼等級,請於cs@vimos.io與我們聯絡。
用家參與意願 Opt-in
在發送廣播訊息前,商家需要先得到用家意願加入廣播名單,Facebook 官方的指引如下:
Opt-in:
In order to initiate a WhatsApp message to a person, you must first receive opt-in permission confirming that they wish to receive future messages from you on WhatsApp. The opt-in must (a) clearly state that the person is opting in to receive messages from you over WhatsApp and (b) clearly state your business’ name.
You are solely responsible for determining the method of opt-in, that you have obtained opt-in in a manner that complies with laws applicable to your communications, and that you have otherwise provided notices and obtained permissions that are required under applicable law.
To help ensure a strong user experience, review the best practices suggested below.
簡單而言,用家要表示參加意願才會收到商家的廣播訊息,減少顧客不滿。
詳情請參閱:
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