什麼是廣播功能

廣播功能是 WhatsApp API 中用戶較常使用的功能,但同時用戶需要嚴謹遵守 Facebook 的使用守則,否則號碼可能會被降級甚至停用。

訊息上限 Message Limit

詳情請參閱官方指引:https://developers.facebook.com/docs/whatsapp/api/rate-limits/

每個 WhatsApp 官方帳號,都會預設廣播訊息上限為每日 1,000 條;但如果在第一周的累積發送量超過 2,000條,則會自動升級,可以在下周發送 10,000 條廣播訊息。簡單而言,用量愈多,等級愈高,便能增加每日廣播訊息的發送上限。總共分為4個等級:

Tier 1: 24小時內發送1,000 位contact

Tier 2: 24小時內發送10,000 位contact

Tier 3: 24小時內發送100,000位contact

Tier 4: 24小時內發送無限位contact

品質評級 Quality Rating

Facebook 會檢視每個號碼的發出的訊息、與用戶的對話是否有不尋常的活動發生,確保官方帳號不會被商家濫用或對客戶造成滋擾行為。例子如該號碼被不少用戶檢舉、封鎖、投訴等,該號碼便很可能會被 Facebook 降級甚至停用。

如果你希望查詢你的號碼等級,請於cs@vimos.io與我們聯絡。

用家參與意願 Opt-in

在發送廣播訊息前,商家需要先得到用家意願加入廣播名單,Facebook 官方的指引如下:

Opt-in:

  • In order to initiate a WhatsApp message to a person, you must first receive opt-in permission confirming that they wish to receive future messages from you on WhatsApp. The opt-in must (a) clearly state that the person is opting in to receive messages from you over WhatsApp and (b) clearly state your business’ name.

  • You are solely responsible for determining the method of opt-in, that you have obtained opt-in in a manner that complies with laws applicable to your communications, and that you have otherwise provided notices and obtained permissions that are required under applicable law.

  • To help ensure a strong user experience, review the best practices suggested below.

簡單而言,用家要表示參加意願才會收到商家的廣播訊息,減少顧客不滿。

詳情請參閱:

Last updated